This class is the introductory course in Entrepreneurship at the Bachelor level. In this course, a new venture is defined as an innovative start-up firm which has a high potential for growth and value generation.
The purpose of this course is to explore new venture creation by adopting a process perspective - from opportunityrecognition to establishing a successful new firm - and by studying the challenges of entrepreneurship from multiple perspectives, i.e. from various functional perspectives such as finance, managerial economics and marketing, as well as from the perspective of various key constituents involved in new venture creation. The course will offer a thorough theoretical understanding of new venture creation combined with practical techniques and methods for analyzing and evaluating business opportunities, crafting growth-oriented strategies and developing creative approaches to technology commercialization.
- Professor: Marc Gruber