This class is a foundation course in Entrepreneurial Management. The purpose of this course is to explore new venture creation by adopting a process perspective – from opportunity recognition to the development of a viable business concept – and by studying the challenges of entrepreneurship from multiple functional perspectives (e.g., innovation, finance, marketing and communication), as well as from the perspective of various key constituents involved in new venture creation (e.g., customers, end users, venture capitalists).
- Professor: Davide Bavato
