This course focuses
on the economic and organizational conditions that advance technological
innovation by firms. The intent is for
students to learn core concepts that can make innovation projects more
successful and profitable, and to then apply those concepts to real business
cases of known successes and failures. Strategic management differs from other
courses in management in that it focuses on the firm as a unit as the level of
analysis. Accordingly, the course objectives are three
fold: (1) to develop an understanding of how innovations emerge and gain
adoption in the marketplace; (2) to gain insights into how firms can transform
themselves into effective innovators; and (3) to evaluate strategies and
structures that enhance venture success. The course is particularly applicable
for students interested in working for, or learning about, technology-oriented
companies.
- Professor: Kenneth Younge
